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Sports Direct reopens flagship Oxford St store after £10 million tech makeover complete with holograms - MyLondon
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London / UK - July 18, 2019: JD Sports store on the Oxford Street. JD is a sports-fashion retail company based in Bury, Greater Manchester with shops Stock Photo - Alamy
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Independent firms 'don't stand a chance': THIRD branch of JD sports to open on one east London high street | London Evening Standard | Evening Standard
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street | Evening Standard First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street | Evening Standard](https://static.standard.co.uk/2021/06/17/16/sd1.jpg?width=1200)
First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street | Evening Standard
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